Audi UK - Professional project

Brand marketing lead for Audi x Sky Sports Football branded content

Talking Audi, football and EURO 2024 chances with Jamie Redknapp and Frank Lampard

Building on the success of the previous Audi x Sky Sports branded content, we took Jamie Rednkapp and his cousin Frank Lampard over to Munich ahead of the EURO 2024 tournament. The long form video sees them exploring the latest in Audi Digital Matrix lighting technology, reminiscing about their careers, swapping notes on the stars of today and a chat about England’s EURO 2024 chances.

Combined Facebook, Instagram and YouTube

Over 570,000 views within 10 days of going live

Strong recall of Digital Matrix lighting

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Audi x Sky Sports Golf