Audi UK - Professional project
How do you persuade an audience of car fans that electric cars are just as fun, stylish and exciting as petrol ones? Working with Haymarket on great storytelling and top tier media placements provides our answer.
Making electric exciting
If there is one thing that gets car fans really engaged It’s a long road trip! The thought of having all those miles to get to know their car inside out. Every turn, motorway stretch and winding B road giving you that bit more connection. That’w where the idea for two great road trips came from, an opportunity for audiences to get acquainted with the latest e-tron models along with stunning landscapes and visuals.
Watch the hero video
Taken from the e-tron GT electric road trip campaign
Social moments of magic
What if ads were actually interesting? That’s what we set out to do with short social cuts designed to inspire
Results that can’t be argued with
All Audi x Autocar Electric content has performed extremely well with view through rates and engagement exceeding benchmarks.