Audi UK - Professional project
Audi x evo
Bringing Vorsprung durch Technik to life
All legends start somewhere
But some run deeper than others. Armed with the world famous ‘Vorsprung durch Technik’ mantra, the Audi story is something to behold.
But what does it all mean? Where does it come from? and how has it influenced the car you drive today? Those are the questions we set out to answer, taking evo readers on a journey of discovery through the future defining innovations of Audi Sport. From the origins of quattro to a new era of electric performance, and with an access all areas pass (and a lot of archive rally footage), we told the story like never before.
“I still have that five-cylinder ringing in my ears and I’m not sure it’ll ever leave…and nor do I ever want it to”
Join Adam Towler and Toby Moody as they explore the origins of quattro and the rally success of the 80s
“After a proper roadtrip, the RS e-tron GT and I are buddies, a bond forged as usual, through shared miles”
With the Audi Sport history covered, it came time to turn our attention to the future. It’s no secret that enthusiasts are wary of performance EVs. You’ll often hear “not enough range, how can I do my annual drive to the Nurburgring”, “these cars aren’t made by car people” or “It’ll be useless on a mountain road or on the track”. If this group can’t be convinced with ads showing incredible power figures and stunning design, theres only one thing for it. The ultimate road trip to show them how not only can it be done, but that a lot of fun will be had along the way!
Watch, read and then try for yourself